The Friday File

There are four pillars of content writing. Here they are (in my terms)

Written content is the very cornerstone of all digital marketing. In fact, writing is the foundation of ALL marketing and sales.

Top Tips for Writing Engaging Content

If your content fails to engage, you are just journaling to yourself.

How to create a content calendar

The ultimate guide to effective blog writing

Crafting the perfect blog post is as much an art as science. I'll talk you through my process, which has worked out well for the 1,000+ blog posts that I've authored over the years.

On-page SEO for noobs

Broadly speaking, there are two categories of SEO that all content writers should be aware of: on-page SEO and off-page SEO. We’re gonna talk about on-page SEO today and then hit off-page next.

How To Write A Blog Post

Your web content is the engine that drives your website, and your blog is at the heart of your content. Your blog is your most powerful source of inbound traffic. You’ll use it to become recognized as a tight leader in your field.

The year of our lord 2023 comes to a close

This is just a quick wrap up of my year.

The Ultimate Hack: There Are No Hacks

Productivity hacks make us feel good about ourselves but usually lack substance. You know what works? Doing the work.

Figureoutable

It turns out that most things you need for a successful life are figureoutable. Maybe not always easily figureoutable, but if you want it bad enough, you'll learn them. And for the most part, the learning is either free or very cheap.

A Practical SEO Primer For SEO Writers

SEO is complicated. But even just a little bit of knowledge and understanding of basic SEO practices can go a long way in formatting your articles.

Research Is The Foundation: How I Do Research To Craft Compelling Content

I'm talking about #research today. Long-form content is a totally different ballgame than other types of copy that rely heavily on compelling you to act through persuasion. Long-form uses fact and data-heavy copy to craft a compelling narrative, and it all starts with research.

Writing in the technical fields

So, here is a comment I got a couple of days ago on Twitter: how do I go about getting into writing on technical topics and for technical clients?